Use the following strategies to write a marketable online dating ad:
Wow them with the first sentence. Have you ever read a few profiles and they started to all sound alike? Use opposite or obscure ideas to reel them in on the first sentence. The strategy is to get the reader to learn more about you.
Censor your autobiography. People looking to mingle online are not looking for your personal ad to cuddle up with like an autobiography. Since there are a wealth of top-selling novels available, censor your life story. Craft the structure of your personal ad to give a concise and compelling reason to learn more about dating you.

Craft the structure of your personal ad to give a concise and compelling reason to learn more about dating you.
Intersperse unique compelling information. Opposed to saying, I’m an accountant, state “When my life calms down after tax season, I like to let my hair down with the man of my dreams.” A vibrant image can be detailed about you without being dishonest.
Avoid inadvertently detailing your previous relationships. People can read between the lines; for example:
"I want someone who is open to public affection. Although, I don’t need to see my dream mate every day, I like spending hours talking on the phone. Since, I don’t play games; I expect the same from my partner."
The first sentence implies that the person was not given affection in their previous relationship. The second sentence depicts an insecure person who requires attention all the time. The last statement reveals someone who expects an immediate relationship. The author of the above ad does not realize that their personal ad reads like a scorned woman carrying a great deal of emotional baggage. Moreover, the profile does not compel any suitor to learn more about her.

A zesty, upbeat persona will improve your online sex appeal.
Delete Fabrications
The online dating community is comprised of a significant number of fakes. The misrepresentations range in a variety of fallacies: weight, hair, marital status, education level, income, occupation, age, moral ethics or whatever. Remember, if you post false information, the karma may catch up with you. The end result is disappointment and wasted time.
Promote the Positive
As heartfelt as it to share how you beat testicular cancer, it does not need to be mentioned in your online profile. “Although, I’m not ugly, people don’t like me,” is not promoting the positive either. A gloomy naysaying demeanor gives the impression of a dating downer. A zesty, upbeat persona will improve your online sex appeal.
Remember, the idea behind the personal ad, is to attract dating prospects. If everyone expends the time and energy to promote the positive truth in a compelling way, more people may be able to enhance their dating marketability and find their virtual soul mate.